Digital Marketing Trends for 2020
A compiled list of Digital Marketing Tips for 2020
A compiled list of Digital Marketing Tips for 2020
January 23, 2020 (Page 2)
It’s 2020 and a new decade of digital marketing strategy is upon us
Let’s take a look at what’s really going to happen in the coming year.
Here are the most important digital marketing trends of 2020 you need to be aware of:
Trend 1: Old Trends Will Continue
In the grand scheme of things, not a whole lot changed between December 31st, 2019 and January 2020. That’s because, for the most part, change doesn’t happen overnight.
So it only makes sense that a lot of the digital marketing trends that were big in 2019 will continue onwards into 2020. We’re talking about stuff like voice search, geofencing, chatbots, mobile speed, user experience, long-form content marketing, the list goes on.
Trend 2: Artificial Intelligence
Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades and will increase global GDP by up to 14% between now and 2030. AI latecomers will find themselves at a serious competitive disadvantage within the next several years.
AI will transform the digital marketing landscape
An enormous part of PPC and SEO success lies in its use of automation tools to aid invaluable decision-making frameworks. Machine learning software manages all aspects of a campaign through statistical learning methods and bid management, resulting in an impressive 22% increase in conversions as of 2018.
In 2020, machine learning and automation will continue to pick up rapid speed. With AI producing analytics and performing complex tasks faster and better than humans, Google can offer advertisers highly targeted audiences, delivering ads to those in search of specific solutions in real-time.
Several examples of how AI will improve the way you do business:
- Automated SEO – Machine learning software that can provide better insight, automation, and personalization for SEO strategies.
- 24/7 Communication – Using AI-based tech like chatbots to talk in real-time, day or night, with customers or site visitors. They provide prompt customer service, automate repetitive tasks, and immediately meet customer expectations. By 2020, chatbots will power 85% of customer service, and by 2022, they will be saving businesses over $8 billion annually.
- Programmatic Advertising – Offloading ad-buying decisions to an AI bot related to ad placement, performance tracking, customer targeting, real-time bidding, and media channels lowers acquisition costs and frees up time so you or your agency team can handle more important tasks.
AI also supports big data with predictive analytics that pool from online search patterns and social media use to help brands learn more about their audiences and create more personal experiences at scale. AI tools will eliminate much of the grunt work so your team can concentrate more on what really matters — engaging with people.
Trend 3: Using Multiple Platforms
In 2020, smart marketers are predicted to test multiple platforms in order to decipher whether or not an individual platform will be advantageous to their marketing strategy. With social media growing at a remarkably fast pace, testing platforms for LinkedIn Ads, Amazon Ads, and Twitter Ads offers the chance to experiment with new PPC networks, indulge in a variety of targeting options, and reach millions of customers worldwide.
Of course, social media is just a small cornerstone in the expansive maze of PPC networks. From Bing, to Bidvertiser, to RevContent, to Advertise.com, there are multiple, specialised platforms out there for marketers to effectively implement a PPC campaign.
In summary - marketers will broaden their PPC platform horizons this 2020.
Trend 4: Better Analytics
The average consumer engages with a brand on up to 6-8 touchpoints before making a purchase. Cross-tracking all that activity is a challenge, especially within the limited scope of Google Analytics. As the likes of voice search enter the mix and make the customer journey even more complex, brands will need to find more modern ways to analyze behavior.
This trend will likely veer towards a more comprehensive all-in-one analytics approach. One focused on gaining overall business intelligence to make brand-centric decisions, like improving the lifetime value (LTV) of customers, rather than looking solely at means to boost conversions within each separate channel.
One of our favorite data visualization tools (which is also free-to-use) is Google Data Studio.
The world of PPC is constantly changing and the future of digital marketing is bright. Can you keep up?
We’re excited to see where the industry will go in 2020 and beyond.
For any digital marketer, change goes with the job description. If you can adapt to these developments, you can help your business grow even stronger into the next decade.
We’re here to help you embrace it and stay ahead of the curve. Together we can keep pace with your customer’s ever-changing behaviors and evolve your business to use these trends to StayOnTop of your competitors for good!