How to Optimize 

Google My Business in 2020

Continued...

January 19, 2020

What is Google My Business?


Google My Business (GMB) is a free, easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google maps.


If you’ve ever searched for a business’ name, you’ll often see their GMB “knowledge panel,” a card containing important information customers want to know about local businesses, show up first.


If you’re on mobile, it will often be the top result before the organic results.

If you’re on desktop, it will be displayed just to the right of the organic and paid search results like this:

As you can see, the knowledge card displays tons of valuable information customers would want to know:


Business Name

Business Type

Address

Hours of operation

Phone Number

Link to website

Images

Link to Google maps

Reviews

Overall Star Rating

Popular times to visit

Related Searches

And More


At a quick glance, you can learn a lot about a business and whether or not you want to visit there. That is exactly the point of the tool: to give customers enough data about a business to help them determine if they want to engage with that business.


Why should I care about Google My Business?


The benefits of Google My Business are threefold:


Increased visibility in search

Better shopping experience for buyers

More traffic to your website, social channels, and front door


An optimized GMB page helps Google understand more about your business


Who you are, what services/products you sell, where you’re located at, and what your website is (so they can crawl it for more info).The more Google knows about you, the more types of searches your GMB listing can appear in. In most cases, when people type the name of your business, it often displays your knowledge panel alongside your website links (if it doesn’t, try adding your location into the search).

Remember, Businesses with a Complete and Accurate Google Listing:


• Are 2.7x more likely to be considered reputable

• Get 7x more clicks

Complete and Accurate GMB Listings:

• Are 70% more likely to attract location visits

• Are 50% more likely to lead to a purchase


Not on Google My Business yet or need help optimizing?

GMB Creation/Optimization


 starting at $199

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