How to Optimize
Google My Business in 2020
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Continued...
January 19, 2020
What is Google My Business?
Google My Business (GMB) is a free, easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google maps.
If you’ve ever searched for a business’ name, you’ll often see their GMB “knowledge panel,” a card containing important information customers want to know about local businesses, show up first.
If you’re on mobile, it will often be the top result before the organic results.
If you’re on desktop, it will be displayed just to the right of the organic and paid search results like this:
As you can see, the knowledge card displays tons of valuable information customers would want to know:
Business Name
Business Type
Address
Hours of operation
Phone Number
Link to website
Images
Link to Google maps
Reviews
Overall Star Rating
Popular times to visit
Related Searches
And More
At a quick glance, you can learn a lot about a business and whether or not you want to visit there. That is exactly the point of the tool: to give customers enough data about a business to help them determine if they want to engage with that business.
Why should I care about Google My Business?
The benefits of Google My Business are threefold:
Increased visibility in search
Better shopping experience for buyers
More traffic to your website, social channels, and front door
An optimized GMB page helps Google understand more about your business:
Who you are, what services/products you sell, where you’re located at, and what your website is (so they can crawl it for more info).The more Google knows about you, the more types of searches your GMB listing can appear in. In most cases, when people type the name of your business, it often displays your knowledge panel alongside your website links (if it doesn’t, try adding your location into the search).
Remember, Businesses with a Complete and Accurate Google Listing:
• Are 2.7x more likely to be considered reputable
• Get 7x more clicks
Complete and Accurate GMB Listings:
• Are 70% more likely to attract location visits
• Are 50% more likely to lead to a purchase
Not on Google My Business yet or need help optimizing?